The goal
ArmorShield installs commercial-grade floor coatings, but its earlier site looked like a generic template funnel and buried the offer in long copy. Interested visitors had no quick, obvious way to ask for a quote.
Real client project
Concrete CoatingsWisconsin
A bold, veteran-owned brand site that shows the finished floors first and makes requesting a quote effortless.


The goal
ArmorShield installs commercial-grade floor coatings, but its earlier site looked like a generic template funnel and buried the offer in long copy. Interested visitors had no quick, obvious way to ask for a quote.
What we built
We rebuilt it around the work: full-bleed photos of completed floors, veteran-owned trust signals up front, and short quote forms designed for phones. Behind the scenes, GA4 and conversion tracking now record every call and quote request.
The result
A focused brand site with a clear quote path on every page, city and service-area pages, and measurement the owner can actually trust.
Short forms built for phones, where most floor shoppers start.
Completed floors lead every page instead of stock images.
One tap from any page to reach the team.
City pages for the communities ArmorShield serves.
Calls and quote requests attributed to where they came from.
A Google Business Profile and review strategy built in.
Review count from ArmorShield's Google Business Profile in 2026. Reviews reflect ArmorShield's own work and service, too.
No contracts · No sales call required · 7-day money-back guarantee
ArmorShield Concrete Coatings is a custom Tech Turtle project and may differ in scope from the advertised plans.