Wausau Area Property Management

The goal

WAPM serves two very different audiences, owners and tenants, and the previous site served neither well. It struggled to rank and did little to turn visits into applications or owner inquiries.

What we built

We separated the owner and tenant journeys so each group finds what it needs, improved property search and the rental application, and made hundreds of on-page SEO fixes. Google Ads with conversion tracking cover high-intent searches.

The result

A clearer experience for both audiences, steady organic growth, and ad spend tied directly to measurable applications and calls.