Contractor Resource Center
Marketing help you can use this week.
Each guide answers one specific problem completely, then gives you a ready-to-use version to keep. The full answer is always in the article. You don't need to sign up to read it.
Guides
A contractor's follow-up decision tree
What to Text After an Estimate Goes Quiet
What to send after a customer goes quiet on your estimate, based on what happened last: no reply, comparing bids, price pushback, wants it later, or chose someone else.
August 19, 2025 · 9 min read · Includes the Contractor Estimate Follow-Up KitRead the guideA contractor's jobsite content playbook
One Finished Job, Six Marketing Pieces: A Contractor's Jobsite Content Playbook
What to photograph and write down on a real job, and how to turn it into six different marketing pieces: a social post, a short video, a Google update, a project story, a scope explainer, and a message for the next customer.
October 9, 2026 · 9 min read · Includes the Jobsite Photo & Caption KitRead the guideBetter estimate requests
Before You Drive Out to an Estimate: Six Questions Your Contractor Website Should Ask
The six things a contractor estimate request form should ask, with field wording, required vs. optional, and complete example forms for pressure washing, moving, and painting.
March 6, 2024 · 8 min read · Includes the Contractor Estimate Request Form KitRead the guideFilling an open schedule
Open Days Next Week? A Seven-Day Marketing Plan for Small Contractors
A focused week of marketing for contractors with real near-term openings: define the work that fits, check active estimates and referral partners, post a specific opening, and track what actually booked.
May 16, 2023 · 7 min read · Includes the Slow-Week Action KitRead the guideMeasuring lead quality
Cheap Leads or Good Jobs? A Contractor's Guide to Cost per Booked Job
Why the cheapest leads aren't always the best jobs. A plain-English guide to inquiries, qualified leads, booked jobs, and advertising cost per booked job, with a worked example and a free job-source tracker.
September 22, 2026 · 6 min read · Includes the Contractor Job-Source TrackerRead the guideA contractor's buyer guide
The Best Free Contractor Website Should Do More Than Look Good
What should a free contractor website actually include? Compare the build, hosting, lead tools, website edits, and ownership terms before choosing a provider.
November 12, 2024 · 9 min read · Includes the Contractor Website Offer ChecklistRead the guide