Compare the same period and customer group
Roofing customer-acquisition cost calculator
Include relevant website and marketing costs consistently. Count actual customers, not projected jobs. The examples do not describe Angi, Thumbtack or any real campaign.
Cost per acquired customer
$200.00- Total cash plus time cost
- $400.00
- Cost per inquiry
- $20.00
- Cost per qualified opportunity
- $40.00
- Qualified-to-customer rate
- 20%
Total cost = cash + hours × time value. Each unit cost divides that total by its actual count. With a zero count the unit cost is not defined. This does not calculate job profitability, lifetime value or collected revenue.
Choose channels you can maintain
Angi and Thumbtack are independent platforms, and their offers and terms can change. This guide does not claim they are always expensive or ineffective. If you want less dependence on purchased inquiries, build a few direct channels and compare your own costs and outcomes.
Start with a reliable website contact path, an eligible Google Business Profile and a referral process after completed work. Add neighborhood outreach only where permitted and relevant. Never manufacture storm damage claims or pressure a homeowner into an immediate decision.
Get the local basics right
Use accurate business details, hours, service categories and a legitimate service-area setup. Follow Google’s eligibility rules; do not create a fake office to target another city. Google describes relevance, distance and prominence as local ranking factors and offers no paid route to a better organic local position.
Give homeowners evidence before the form
Create useful pages for the services you actually perform: inspection, repair or replacement as appropriate. Explain your process, coverage, credentials and the information needed to request an estimate. Use authorized project images with honest context; do not invent customer results or reviews.
Location pages should answer real local questions and describe true coverage rather than repeat the same page with a city name swapped. Avoid implying that a website proves insurance coverage or credentials; provide a way for customers to verify them.
Make referrals and reviews routine
After an appropriate completed job, ask customers for honest feedback and make the review link easy to find. Avoid rewards tied to positive reviews. Ask permission before using a project in your portfolio. Develop relationships with complementary trades and property managers while respecting their referral and disclosure rules.
A concise follow-up can confirm whether an estimate was received and offer to answer scope questions. Use the customer’s permitted contact channel, honor opt-outs and avoid automated outreach without the required consent.
Measure the whole acquisition cost
Original example: $300 outreach spending plus four hours valued at $25 = $400 acquisition effort. If it produces 20 inquiries, 10 qualified opportunities and two new customers, that is $20 per inquiry, $40 per qualified opportunity and $200 per customer. These are hypothetical numbers, not market benchmarks or expected results.
Use the same time period and customer group in numerator and denominator. If there are no customers, cost per customer is undefined, not zero. Revenue from a signed project is not collected cash or profit; evaluate delivery margin and payment separately.
Define a qualified opportunity
| Stage | Your definition | Do not confuse it with |
|---|---|---|
| Inquiry | A real request received | A page view or spam form |
| Qualified opportunity | Fits service, location and reasonable next step | Every unanswered call |
| Estimate | Scope and price supplied | An accepted job |
| Customer | Agreed work under your sales definition | A form submission |
| Collected sale | Payment actually received | Quoted or projected revenue |
A 30-day direct-inquiry improvement plan
- Week 1: test your phone, form and mobile pages; repair missing contact details.
- Week 2: add one authorized project explanation and clarify the actual service area.
- Week 3: ask recent customers for honest feedback and contact suitable referral partners.
- Week 4: review sources, qualified inquiries, estimates and customers; fix the weakest step before increasing spending.
What Tech Turtle actually provides
Tech Turtle builds professional websites with current paid subscription plans and initial SEO/AEO/GEO setup. Optional Google Business Profile add-ons are one-time services. We do not offer ongoing SEO or ad management. No plan guarantees leads, rankings or roofing sales.
Common questions
Are direct leads free? Not necessarily. Include staff time, website costs and other channel expenses in your comparison.
Will a website rank immediately? No. Search discovery depends on many factors and there is no guaranteed timeline or position.
Does Tech Turtle manage my roofing ads? No. The current offer is website subscriptions, initial SEO/AEO/GEO and optional one-time Google Business Profile services.
Make your next step easy to find
Give homeowners a professional place to request a roofing estimate. Compare Tech Turtle’s current subscription plans and real portfolio; select features that fit your response process.
Roofing Leads Without Angi or Thumbtack — action checklist
A preparation aid, not a certification, legal contract or guarantee of work. Checkmarks last for this visit; download your progress before leaving.
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Optional help from a real Wisconsin team
Have a website or resource question?
Ask Tech Turtle a question or report a resource correction. We can explain our website service or point you to a published resource. Funding providers decide eligibility; we do not submit grant applications or provide individualized legal or financial advice.
Sources & review notes
Official references checked October 30, 2026. Program availability, fees and rules can change. Original budgets are planning examples, not quotes or earnings forecasts. This is general education, not individualized legal, tax, financial or safety advice.
- Google local ranking guidance
- Google Business Profile eligibility
- SBA business planning and startup costs
Published by Tech Turtle, a Wisconsin website business. We are independent of the agencies and funding providers listed. Report a correction or ask about website help.