Free budget calculator
How Much Should You Spend on Marketing?
Skip the guesswork. Enter your revenue goal and a couple of numbers to see a planning-grade monthly budget and a sensible place to start splitting it across channels.
- About 2 minutes
- Personalized, not generic
- Free, no obligation
Step 1 of 30% complete
Who it's for
Local business owners who want a realistic starting point for a marketing budget instead of picking a number out of thin air.
What it evaluates
Your current and target revenue, what a customer is worth to you, and your growth stage — combined into a percentage-of-revenue budget using common, conservative planning ranges.
What you get
A recommended monthly budget range, the annual figure, the percentage of revenue it represents, and a starting split across foundation, visibility, and paid acquisition — with a clear next step.
Why it matters
Spending too little stalls growth; spending randomly wastes money. A budget anchored to your goals — and tracked — is what turns marketing from an expense into a predictable investment.
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Common questions
Common planning guidance for small businesses is roughly 5–10% of revenue to maintain and grow, and more when you're pushing aggressive growth. This calculator applies conservative, clearly-labeled ranges to your own numbers — it's a planning aid, not a rule.
No. It's a planning estimate based on the numbers you enter and common percentage-of-revenue ranges. What you actually need depends on your market, margins, and how well the spend is executed and tracked.
The starting split favors a strong website foundation first, then visibility (local SEO and Google Business Profile), then paid acquisition. The right mix shifts over time — a quick strategy call can tailor it to your situation.
That's common. The calculator still gives you a sensible starting range so you can begin deliberately rather than reactively. Starting with the foundation and one visibility channel is usually the most efficient first move.