Service
Redesign your website without losing your rankings
A modern rebuild of an existing site that keeps the equity you already earned. We preserve what works, fix what doesn't, and protect every valuable URL and ranking along the way.
A refreshed, faster site that keeps your equity and converts better.
Is this the right service?
This page is for businesses that already have a website and need it rebuilt or improved. If you are starting fresh with no existing site or rankings to protect, a new website design is the better fit.
Who this is for
- Businesses with an existing site that feels dated next to competitors
- Owners burned by a past redesign that tanked their rankings
- Companies whose site earns organic traffic they cannot afford to lose
- Teams that find their current site slow, clunky, or impossible to update
Signs it's time for this
- Your site was built years ago and no longer reflects the quality of your work
- A previous redesign dropped your rankings and traffic
- The site loads slowly or struggles on phones
- Simple content changes are painful or impossible to make
- Your analytics and lead tracking are broken, missing, or untrusted
Our approach
A redesign is not a teardown. We start with a full content and SEO audit so we know exactly which pages earn traffic, which URLs carry ranking equity, and what is quietly costing you leads.
We then rebuild on a modern, fast foundation while mapping redirects and preserving the content and structure that already perform. Analytics and conversion tracking migrate with the site, so you never lose visibility into your leads through the transition. After launch, ongoing hosting & website care keeps the new site fast, secure, and current instead of drifting back toward the problems you just fixed.
What's included
Full content and SEO audit
We inventory your existing pages, rankings, and traffic before touching anything, so nothing valuable is lost by accident.
Redirect mapping
Every valuable URL is mapped to its new home with proper 301 redirects to protect the rankings you already earned.
Conversion-focused rebuild
A modern, mobile-first redesign that improves clarity, trust, and the path to a call or form.
Performance and accessibility gains
Faster load times, cleaner code, and accessibility improvements over the old site.
Analytics and tracking continuity
Your analytics, Search Console, and lead tracking move to the new site so measurement never goes dark.
How we do it, step by step
- 01
Audit
We map current pages, rankings, traffic, and conversion tracking to establish a baseline.
- 02
Preserve
We flag the URLs, content, and rankings worth protecting and plan the redirect strategy.
- 03
Redesign
We rebuild the site with a modern, conversion-focused design on a fast foundation.
- 04
Migrate
We move content, implement redirects, and carry analytics and lead tracking over intact.
- 05
Launch
We go live carefully, then verify redirects, tracking, and indexing right away.
- 06
Monitor
We watch rankings and traffic after launch and address anything that shifts.
Timeline & engagement
You'll review a design direction within 72 hours, and many smaller redesigns launch within 7–14 days. Content-heavy sites take longer because the audit and redirect mapping are done carefully rather than rushed, so the exact timeline depends on how many pages you have and how much content is migrating. We share a realistic schedule after the audit.
What you provide
- Access to your current site, domain, and hosting
- Access to existing analytics and Search Console if available
- Updated content, photos, or offers you want reflected in the rebuild
- A sense of which pages and features currently work for you
- Timely feedback during design and review
Deliverables & how we measure
- A modern, faster site with your ranking equity preserved
- A documented redirect map from old URLs to new
- Before-and-after comparison of speed, mobile usability, and conversion paths
- Continuous analytics and lead tracking through the transition
How this differs from our other services
A redesign protects an existing site's equity. If you have no meaningful traffic or rankings to preserve, a fresh website design is usually simpler and cleaner. If the real goal is more organic visibility rather than a rebuild, local SEO may be the better investment. Ongoing upkeep after launch is handled by hosting and website care.
Our commitments to you
- Redirect and canonical protection is built into every redesign — not an afterthought
- After full payment you own the rebuilt site and custom work, subject to third-party licenses
- We monitor rankings after launch so any movement is caught early
What clients say about working with us
Real Google reviews from local business owners we've helped with website redesign and more.
"Working with Tech Turtle completely changed the way our business gets customers. Before, our website just sat there and did nothing. Within weeks of launching our new site and marketing system, we started getting consistent calls and real leads. What stood out most was how everything was built to actually generate revenue, not just look good. From SEO to Google ads and conversion tracking, everything works together. If you’re a local business and you’re tired of wasting money on marketing that doesn’t work, Tech Turtle is the real deal."
"Tech Turtle Marketing has been a huge help for Property Whale. We needed a more professional online presence and a better way to turn local traffic into real leads, and Logen Doiel helped us tighten everything up from the website strategy to local SEO, Google Business Profile visibility, lead flow, and overall marketing direction. What stood out most was that Tech Turtle did not just make things look nice. They focused on what actually matters: getting calls, building trust, improving conversions, and making the business easier for customers to understand. If you are a local business in Wausau or Central Wisconsin looking for website design, local SEO, Google Business Profile help, or a marketing system that brings in better leads, Tech Turtle Marketing is absolutely worth working with."
"I had an amazing experience working with Tech Turtle Website Building, and Logen Doiel made the entire process seamless from start to finish. He took the time to really understand my business, my goals, and the look I was going for, and then brought it all to life better than I imagined. Logen Doiel was incredibly responsive, patient with my questions, and explained everything in a way that was easy to understand. The final website is modern, fast, and looks fantastic on both desktop and mobile. You can tell he genuinely cares about delivering quality work and making sure his clients are happy. I highly recommend Logen Doiel and Tech Turtle to anyone looking for professional, reliable website design."
Website Redesign questions, answered
Explore related services
Where Website Redesign fits alongside the rest of what we do.
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