Redesign pricing
How much does a website redesign cost?
A redesign is not always cheaper than a new site — but it protects the search rankings and content you already have. Here is what drives the price and how we quote it.
The short answer
Most small-business website redesigns run about the same as a new build — roughly $2,500 to $10,000 — because the work (design, content, mobile, SEO) is similar. At Tech Turtle a redesign starts at $2,495 and is quoted by scope. The redesign-specific work is auditing your current site and mapping redirects so you do not lose rankings.
Typical price ranges
New look on the existing structure. Best when the content and SEO are already solid.
Full rebuild up to six core pages with redirect mapping and SEO carried over.
More pages, stronger SEO architecture, and deeper conversion tracking.
Complex site architecture, integrations, and extensive content migration.
Estimate your website cost
Honest ballpark in seconds — no email required to see it.
One-time build
$2,495–$3,000
Starter Website + selected add-ons
Then ongoing
$575/mo
Visibility Plan + hosting & care
This is a directional estimate to help you budget, not a quote. Your real number depends on your exact scope — we'll confirm it in writing before any work begins.
What changes the price
How much content moves over
A site with dozens of pages, blog posts, and service pages takes more migration and redirect work than a small brochure site.
Whether the structure changes
Keeping your URL structure is cheaper. Reorganizing navigation and page hierarchy adds redirect mapping to protect rankings.
How much rankings are at stake
If your current site already ranks and earns traffic, careful SEO preservation is essential — and worth paying for. Losing rankings in a redesign is the most expensive mistake possible.
New functionality
Adding booking, e-commerce, or integrations during the redesign adds development scope beyond the visual rebuild.
Redesign vs starting over
The deciding factor is usually your current rankings. If your site earns traffic, we redesign carefully to keep it. If it has no traffic to protect, a clean rebuild is often faster and simpler.
- Redesign: protect existing rankings, migrate content, remap URLs
- Rebuild: fresh start when there is little SEO value to preserve
- Both start at $2,495 and are quoted by actual scope
Protecting your SEO through the move
Every important URL gets a mapped redirect, your analytics and Search Console carry over, and we keep the content that ranks. This is the work that separates a safe redesign from one that quietly tanks your traffic.
Trying to solve a specific problem?
"My Website Isn't Generating Leads"
A website that looks fine can still fail at its only real job: turning visitors into calls and quote requests. When leads are missing, the issue is almost always how the site is structured and what it says, not how it looks.
What you would actually be paying for
Questions, answered honestly
Ready to turn your website into a lead machine?
Start with a free marketing audit or a quick 15-minute strategy call. No pressure, no jargon, just a clear plan.
Not sure where to start? Get a free personalized growth plan or estimate your marketing ROI
Prefer to talk now? Call (715) 409-8775