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Wisconsin-Based31 Five-Star Reviews

The People Behind the Turtle

Meet the Tech Turtle Team

A small, senior team based in Wisconsin — no account managers, no outsourcing, no revolving door of freelancers.

Three people, no revolving door

Every Tech Turtle client works with the same three people — start to finish. There is no account manager who disappears after the sale, no offshore production team you never meet, and no rotating cast of freelancers. Just Logen, Josh, and Chelsey, working from Wisconsin.

Logen Doiel, owner and founder of Tech Turtle, in Wausau, Wisconsin

Logen Doiel

Owner & Founder

Logen is a jack of all trades who has developed deep expertise in several areas, but his defining characteristic is that he never considers himself finished learning. He founded Tech Turtle around continuous improvement: studying what works, testing new ideas, looking at the numbers, learning new technology and finding better ways to help businesses grow. He is heavily involved in marketing strategy, website strategy, analytics, SEO, advertising, development and the overall direction of Tech Turtle. He oversees the website development team and remains directly involved in the work.

Marketing StrategyWeb StrategySEOAnalyticsConversion StrategyBusiness GrowthDevelopment Oversight
I never want to be the person who thinks he knows everything. There is always something new to learn, test or improve.
Josh Lasky, Sales Manager and Google Ads Specialist at Tech Turtle
Josh and Logen at the Hodag Country Festival in Rhinelander, Wisconsin

Josh and Logen at the Hodag Country Festival with Dierks Bentley — out and about in Wisconsin

Josh Lasky

Sales Manager & Google Ads Specialist

Josh brings more than five years of professional marketing experience to Tech Turtle. He started in sales and worked his way into campaign management, giving him experience on both sides of the equation: understanding what a business needs and understanding what it takes to build and manage advertising designed to produce results. Josh is analytical without losing the human side of marketing. He is personable, driven, low-pressure and an excellent listener. Instead of forcing businesses through an aggressive sales process, Josh's job is to understand them first — then bring that information back to the Tech Turtle team so strategy can be developed collaboratively.

Google AdsCampaign StrategyCampaign ManagementAd CopyCreative & DesignSalesClient DiscoveryData Analysis

Good to know: While the client list stays confidential, there's a decent chance you've seen Josh's friendly face somewhere around Wisconsin.

Chelsey Rhodes

Office Coordinator

Chelsey is the organizational center connecting clients with the rest of Tech Turtle. She manages much of Tech Turtle's day-to-day communication and helps keep projects, information, schedules and client needs moving in the right direction. She's also Logen's wife, which means she has seen this business grow from the very beginning — and cares about it the way you'd expect. Logen reviews performance and produces important numbers and strategic information; Chelsey helps organize that information, communicate it clearly and contribute her own insight. Josh can then bring additional analytical thinking, advertising experience and historical marketing perspective. The team uses those different viewpoints when deciding what should happen next. Chelsey is friendly, kind, patient, intelligent, insightful, witty and fun.

Client CommunicationSchedulingCRM ManagementInternal Dashboard ManagementReportingInvoicingProject OrganizationAdministrative Coordination
The person keeping all the moving pieces moving.
office@justtechturtleit.com

How We Work Together

Three people, one decision-making process

Strategy at Tech Turtle is not made by one person guessing. Here is how a typical decision on your account actually gets made.

Step 1 of 5

Logen reviews the numbers

Website traffic, ad performance, rankings, and conversions get reviewed on a regular cadence, so strategy is always grounded in what's actually happening, not guesswork.

Why Small Is Powerful

Bigger agencies aren't always better agencies

Direct accountability

When something needs attention, you're talking to the person who can actually fix it — not a support ticket that gets passed along.

Faster answers

Fewer layers means fewer delays. Questions get real answers in days, not weeks of internal routing.

Consistent relationships

You build a real working relationship with the same three people over months and years, not a new rep every renewal.

Based in Wausau, Wisconsin

Wisconsin is not just where we work — it's who we work for

We understand Wisconsin's local and service businesses because we live among them. That local perspective shows up in the strategies we build and the businesses we're proud to call clients across the state.

Ready to talk with the actual team?

No sales script, and no hand-off to a stranger later. Reach out and you'll hear back from Logen, Josh, or Chelsey directly.