Case Study · CPR & AED Training
From Social Media Only to a Business That Books Clients Online.
Start-A-Heart relied almost entirely on Facebook before partnering with Tech Turtle. We designed a custom website that made requesting training fast and simple, improved credibility, automated lead notifications, and helped increase monthly quote requests by 3.7× — without spending money on ads.
A great business the internet couldn't find
Before working with Tech Turtle, Start-A-Heart had no professional website and relied primarily on a Facebook page to generate business. That created real friction at every step.
No central home
No professional website to showcase services or explain what training looked like.
Hard to book
Customers struggled to request a quote or book training without a clear path.
Limited credibility
A social page alone left prospects unsure the business was established and legit.
Missed search traffic
People searching Google for CPR and AED training simply could not find them.
Manual lead handling
Inquiries were scattered and tracked by hand, making follow-up slow and easy to miss.
No branded presence
Nothing tied the experience together into a trustworthy, recognizable brand.
One custom system built to turn visitors into booked training
Every decision focused on two outcomes: make it effortless for a visitor to request training, and make it effortless for the owner to respond.
A completely custom website
Designed from scratch around how Start-A-Heart actually earns customers — not a recycled template.
Mobile-first, responsive design
Built for the phone first, since most people researching training browse on mobile.
Fast quote request forms
Short, friction-free forms that make asking about training feel effortless.
A simple booking process
A clear, guided path from interest to inquiry with as few clicks as possible.
SEO-ready page structure
Clean, Google-friendly architecture so the business can be found in local search.
Automated labeled lead notifications
Every inquiry is instantly forwarded with a clear label so nothing slips through the cracks.
Never miss another lead
The owner's favorite feature. Every inquiry is automatically forwarded with clear labels, so new quote and booking requests are easy to spot and fast to answer — no manually sorting through a crowded inbox.
- New Quote RequestCPR Training InquiryGroup class · 12 participants
- New Booking RequestAED CertificationOn-site · scheduling requested
- Lead ReceivedCorporate TrainingWorkplace safety program
Growth that came from a better experience
Results are specific to this client and depend on many factors including business, market, and implementation. Individual results will vary.
A partnership worth repeating
Following launch, Start-A-Heart began receiving significantly more monthly quote requests without relying on paid advertising. The streamlined booking experience and professional online presence made it easier for prospective customers to find the business, request training, and build confidence before making contact.
The owner was especially impressed by the automated labeled lead notification system, which organized every inquiry and made responding fast and efficient.
The experience was so positive that the client returned to Tech Turtle for a second project, trusting us to build the website for Gulf Shores BJJ. We believe repeat business is one of the strongest indicators of client satisfaction.
A professional website and an automated way to catch every lead — it made responding to new training requests fast and simple.
Project highlights
- CPR & AED Training
- Gulf Shores, Alabama
- Custom Website
- SEO Foundation
- Lead Forms
- Mobile Optimization
- Professional Branding
- Lead Notifications
- Generate More Bookings
Built with a modern, fast, measurable stack
It wasn't about a website. It was about removing friction.
Visitors could quickly understand the services, trust the business, request training, and become customers with fewer clicks than before. Every design decision focused on increasing conversions while making management easier for the business owner.
Frequently asked questions
- What did Tech Turtle build for Start-A-Heart CPR & AED Training?
- A completely custom, mobile-first website with fast quote request forms, a simple booking path, SEO-ready structure, professional branding, and an automated labeled lead notification system.
- How did quote requests increase without paid ads?
- By replacing a social-only presence with a credible, search-friendly website that made requesting training fast and simple, monthly quote requests increased by roughly 3.7 times — with $0 spent on advertising.
- What does the automated lead notification system do?
- Every inquiry is automatically forwarded with a clear label, so the owner can instantly identify and respond to new quote and booking requests without manually sorting through emails.
Ready to become our next success story?
Whether you're starting from scratch or replacing an outdated website, Tech Turtle builds custom websites designed to help local businesses generate more leads, build trust, and grow.
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